A rebrand that drove real revenue. 

The Problem:

The wellness industry has a sameness problem: clean lines, muted palettes, and sterile copy have become the default. For VeriNew, fitting into that landscape meant blending into the background. Team members at Alluvial Studio brought a new vision to VeriNew, rebranding it as Dosepop and updating the visuals, voice, and messaging to give the brand the personality it needed to stand out in a highly saturated market.

The Process: 

Team members at Alluvial Studio built campaign, content, and growth infrastructure in parallel. Together, Hayley Steiner, Rachel Moore, and Rachael Wheat collaborated on redefining Dosepop’s target demographic, building customer profiles that indicated a need for brighter, younger branding. 

• Hayley Steiner rebuilt the marketing infrastructure behind the brand: 20 state-compliant email flows built from scratch, landing pages overhauled for conversion, and compliant paid media unlocked through full LegitScript certification. 

• Rachel Moore built out the social presence and content strategy to meet the new audience where they lived, directing brand photo shoots and personalizing the brand’s digital presence. 

• Rachael Wheat designed every visual  touchpoint from layout and marketing collateral to campaign assets. 

In an industry that traditionally plays it safe, the team created a 70s-inspired visual identity rooted in bright yellow, sunny iconography, and an unapologetically playful energy with a seamless marketing infrastructure to ensure it not only reaches the target audience but successfully converts. 

The Result: Within six months, Google Ads patient acquisition lifted 19%, overall patient acquisition was up 13%, and cost per lead dropped 25–40% through funnel optimization and smarter segmentation. Zooming out across the full Veriholdings portfolio, the marketing strategy Hayley architected drove 19% revenue growth in just three months, unlocked three new revenue streams from a single-service platform, delivered a 10x ROI on new service line investment, and improved overall marketing efficiency by 23%. All while managing $20M+ in revenue across three national brands. 

Dosepop didn't just look different from its competitors: it performed differently. In elevating Dosepop’s aesthetics and rewiring its processes, Alluvial Studio proved that their mission to center personality and authenticity indisputably elevates brand presence and drives real revenue.