The Problem The wellness industry has a sameness problem. Clean lines, muted palettes, and sterile branding have become the default and for VeriNew, blending into that landscape meant blending into the background. They knew their product deserved more, but the brand wasn't doing the work. When they came to Alluvial Studios with a vision to become Dosepop and reach a younger, more vibrant demographic, we saw exactly what needed to happen: stop whispering and start shouting. The brief wasn't just a rebrand, it was a full business transformation, and we treated it like one.

The Process The rebrand was a full-service creative and strategic overhaul involving identity, campaign, content, and growth infrastructure all built in parallel. Hayley Steiner, Rachel Moore, and Rachael Wheat collaborated from day one, mood boarding a bold 70s-inspired direction rooted in bright yellow, sunny iconography, and an unapologetically playful energy that felt nothing like Hims, Hers, or anyone else in the space. Rachael designed every touchpoint from layout and marketing collateral to campaign visuals. While Rachel built out the social presence and content strategy to meet the new audience where they lived. Simultaneously, Hayley rebuilt the entire marketing infrastructure behind the brand: 20 state-compliant email flows built from scratch, landing pages overhauled for conversion, and compliant paid media unlocked through full LegitScript certification. A process most competitors never bother to navigate, which meant Dosepop could access ad inventory others simply couldn't.

The Result The numbers tell the story. Within six months, Google Ads patient acquisition lifted 19%, overall patient acquisition was up 13%, and cost per lead dropped 25–40% through funnel optimization and smarter segmentation. Zooming out across the full Veriholdings portfolio, the marketing strategy Hayley architected drove 19% revenue growth in just three months, unlocked three new revenue streams from a single-service platform, delivered a 10x ROI on new service line investment, and improved overall marketing efficiency by 23%. All while managing $20M+ in revenue across three national brands. Dosepop didn't just look different. It performed differently. And that's exactly what we do.